Treat your blog like a career

Bloggers can promote their work on social media for free

Blogging became mainstream in early 2000. Early blogs usually pertained to entries about the writer’s day-to-day life. This activity was initially seen as a side hobby; however, blogging has ballooned into a full-time career for many in the current decade.

You can follow these steps if you are interested in starting a blog and turning it into a money-making blog and ultimately a career.

1.      Choose a Subject to Blog About

Many people get into blogging because they have a passion for writing. However, you don’t need to have exceptional writing skills to make it as a blogger. People often read blogs simply because they are interested in the topic being discussed.

The first thing to figure out before starting your blog is what subject you want to write about. This could be anything that you have an active interest in, such as organization, yoga, TV shows, desserts, or faith. It’s important to choose an area of interest because your enthusiasm about the topic will shine through in your writing.

In addition to this, you may need to spend a significant amount of time researching material for your blogs. If you aren’t interested in the subject you are writing about, this research will feel tedious, and your blog’s content may lack the pizzazz that draws readers in.

If you are the kind of person whose interests change frequently, you should consider starting a general blog about your life, called a lifestyle niche. This gives you the freedom to talk about the things that interest you currently.

2.      Find the Right Tone

Writing is a skill that generally improves with practice. When you are composing your early blogs, you may have difficulty finding the right tone that fits your content. This is a common problem that writers experience, but it is also one that gets easier with practice.

You can then start experimenting with different writing styles that fit with the theme of your blog. People will read any content that they find to be informative and engaging, so you should focus on doing the right research and creating pieces that keep readers interested.

3.      Design a Good Website

Creating quality content is certainly important when you are looking to find success with your blog. However, the design of your website will also play an important role in attracting readers and encouraging them to come back.

If your blog has an outdated appearance or is difficult to navigate, visitors will exit the site before reading your content. As a result, all the effort you put into crafting well-written content can go to waste.

You can avoid this problem by having your blog redesigned by a web designer if you don’t have the interest or experience in designing on your own.  Hiring a professional to revamp your website is a great choice as they can make your blog look the way you want it to.

For example, if your blog is related to pet care, you can ask your web designer to create a navigation menu that features paw-prints on it. Similarly, you can redesign your site’s layout so that visitors find it easy to navigate through your older blogs and find one that interests them.

4.      Promotion

Once your content pieces have been uploaded and your website looks the way you want it to, you should start promoting your blog. If you have resources to spend, you may be able to purchase advertisements to promote your blog on different websites. However, there are many ways to promote your website for free.

Social Media Promotion

Many bloggers share their blogs on their social media pages to attract visitors. At first, your visitors may only be family and friends. However, over time others may discover your blog and start sharing it with their friends.

This word-of-mouth promotion is invaluable for bloggers, but you should ensure that you are uploading quality blogs regularly to keep readers interested.

Email Marketing

Email marketing is another free promotion method than many bloggers use. This usually starts by building a subscriber list and then sending a link to your blog in your email.

You can find many ways to encourage email recipients to check out your blog. Some bloggers include a short preview of one of their blogs in the email and include a link to their website where the rest of the piece can be read.

Guest Blogging

If you know other bloggers who run blogs similar to yours, they may ask you to write content pieces for them as a guest blogger. This is a great strategy as your name and website will reach a wider audience. Many guest bloggers include a link to their own website at the end of their written piece.

Conversely, you can also ask other bloggers to write guest blogs for your website. This adds some diversity to your content and attracts readers who follow the guest blogger’s work. Guest blogging can be a win-win for both parties.

5.      Add Different Types of Content

By this point, you may have realized how competitive blogging can be. At any given moment, there are several bloggers who are writing blogs similar to yours. If you wish to stand out from the competition, you will need to create target readers on different platforms.

Some bloggers have begun creating videos for sites like YouTube. These videos can be related to the blog topics they write on, and usually feature a link back to their website.

Videos are a great way to promote yourself on different platforms, as they provide content in a format that is easy to consume.

Other bloggers have begun creating podcasts.  The majority of people have smartphones and often listen to podcasts when driving or exercising.

Reading can get tedious after a while, so site visitors may prefer to watch and listen to someone speak about their topic of interest.

Will my Blog be Successful?

Turning your blog into a money-making blog does take time and effort. Many blogs see slow growth before a particular content piece boosts their popularity. The most successful bloggers spend many years writing blogs before finally making it big.

For this reason, if you are not seeing the kind of return you want, don’t feel discouraged if you don’t see success at first. If you are truly passionate about the content you are writing, your efforts should pay off eventually.  Consistency is key, my friend.


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